How Do Today's Business Owners Choose A Web Host?
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In today’s online marketplace, choosing a Web host is one of the most difficult and important decisions facing owners of small to medium-sized businesses. With thousands of choices available, what criteria and methods are they using to research and select the right provider?
We conducted a research study with Web hosting companies, directories, and actual business owners to find the answers. The results were quite astounding.
1. Word Of Mouth – The first critical factor in the decision-making process is personal recommendations from colleagues and associates. As trust is essential in any business relationship, any hosting company that is personally recommended by their users already has that advantage over its competition.
Word of mouth is even more important today than a few years ago, as it becomes increasingly simple for a one-man operation running a “business” out of the garage to develop a site that appears to be just as professional, as an established and reputable company.
Whether the company lives up to its promises can easily be discovered from existing users through word of mouth, which is why it becomes such a major factor: ... Read more |
